Many people may have heard about LATAM‘s merger over the past few years, and we are just on the cusp of a new combined brand being rolled out throughout South America. Being one of the largest airline groups in the world, chances are, if you are headed to a South American country anytime soon, the new merger will…
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Air France have just launched their latest advertising campaign titled “France Is In The Air.” Headlined by a worldwide commercial created by BETC and directed by We Are From LA, the three week campaign will launch this Sunday and will be broadcast in France, USA, Brazil, Japan, China and Italy.It also will be supported by campaigns in the…
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This month TheDesignAir takes a look at everything that airlines should be. Airlines we want to travel with, and are going above and beyond to create something truly unique in the sky. Our judges have voted and, interestingly, our top 10 all fit within just a 6 percent margin, and, yet again, we haven’t been able to just fit in 10…
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Perhaps one of the longest lasting unchanged liveries is owned by the Royal Air Force’s world famous Red Arrows. Well, until now. After over 50 years, the Royal Air Force Aerobatic Team, the Red Arrows, has revealed a new Union flag-inspired design on its world-famous jets. The brand new tailfins on the team’s Hawk aircraft have received…
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To celebrate Hawaiian Airlines’ second anniversary of service to Auckland, the acclaimed New Zealand artist duo “BMD” traveled to Honolulu to create a piece of artwork on the carrier’s ground service equipment, illustrating the cultural similarities and differences of both regions. In the spirit of transitory street art, the catering vehicle that was selected was…
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Hosted inside the historic Manchester Town hall, Cathay Pacific celebrated its 4x weekly launch to the UK’s North West with 150 VIPs, dignitaries, and leading business figures from the local area. We were one of the lucky few to be invited to the special event last week, marking this important route between Manchester and Hong Kong.…
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Today is the launch party of China Eastern‘s New 777-300ER which has now commenced commercial service to LA, with the carrier launching the brand new Boeing aircraft on their prestigious trans-Pacific Shanghai – Los Angeles route. With already established routes to America, including New York, Los Angeles, San Francisco and Honolulu to Shanghai, China Eastern is poised to become a…
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You may have already spotted these new kits, but starting this month, American Airlines have upgraded the premium experience for its customers and paying tribute to the proud history of its employees around the world with all-new amenity kits for most international and transcontinental flights, featuring special, limited edition kits that honor nine airlines that laid…
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Singapore Airlines launched a new puzzle on Instagram today revealing a sneak peek image of their brand new premium economy seats. There are a few elements we don’t fully understand, such as a power socket that appears on an extendable footrest, (how comfy would that be to have a plug digging into your legs) or…
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Transavia, our wonderfully green-collared friend, has undergone a branding exercise, to refresh and address its commercial objectives. Mirabeau, a digital agency, was brought on by Transavia to begin work on a new e-commerce platform to increase ancillary sales, improve the conversion of flights and reduce operational costs. Having identified the need to redefine Transavia’s positioning and…
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Yesterday Eurowings, which is Lufthansa’s newest LCC brand, revealed its first aircraft painted in its new livery. The new-look carrier will start by mirroring the product on offer by sister-airline germanwings. Firstly, a few facts, Eurowings isn’t a new brand. It had been operating since 1994 as a regional carrier for parent company Lufthansa. The new brand is…
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Cathay Pacific with the help of McCANN, have launched a brand new campaign, which reinforces the message of how a comfortable and well thought-through product onboard can set you up for your travels and make the whole experience a lot more… well, civilized. On their microsite, Cathay state “We believe that travelling well is an…
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Some of you may have spotted London Luton’s rebrand announced last month. London’s second smallest commercial airport is famous for it’s low cost network and leisure routes served by charter airlines. Situated outside of London its often had to deal with a negative mindset of its travellers. Its personally our least favourite airport of all 5…
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As spotted by one of our avid followers with a keen eye (thank you), TAM have revealed their 777 business class cabin refresh (above), something they announced they were going to do late last year. On their website there is an image of an improved 777 business class cabin, with an interior that matches their 787…
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United Airlines won’t be beaten, and like Cathay Pacific, have introduced a brand new amenity kit. In a slightly less tactile, but still nicely packaged product, will be offering international premium-cabin customers a unique enhancement to their in-flight experience with specially designed amenity kits available through late spring. As part of a wider initiative to improve…
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It was announced at the end of last week that little known Sata International may be undergoing a rebrand. The airline, also known as ‘Sata Air Azores’ is changing it’s image to become ‘Azores Airlines’. Shockingly, this rebrand of the airline is being announced 4 years after the incumbent design was released. Globally speaking, this still…
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Virgin Atlantic successfully manage to capture the Upper Class experience in their new TV advert pitched toward business travellers. Titled “The Idea” it showcases their new B787-9 product. The airline is positioning itself to showcase their luxurious front-end product to the UK public. Replacing the airline’s Flying In The Face of Ordinary (#Fitfoo) advertising campaign, this…
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Etihad Airways had a big day today, inviting media and VIPs to see the real interiors of both A380 and 787. To coincide with the reveal, the airline showcased its much anticipated new uniforms at a spectacular show in Abu Dhabi, “paving the way for a new age of glamorous and sophisticated flying,” according to Etihad.…
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Qantas have been very busy this year, revealing a whole host of lounges around the world. Qantas has already had a functioning Business Class lounge since June in Los Angeles, but December 2014 launched the all-new Qantas First Class Lounge for customers travelling from Los Angeles’ TBIT terminal. There are some nods to the original flagship…
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It’s your lucky day if you are arriving into Heathrow Airport’s Terminal 2 and 3. The airport, which is still one of the busiest in the world, has been overhauled over the past few years to keep up with demand and refresh their international image. Delta Arrivals Lounge LHR Terminal 3 Whilst Terminal 3 already…
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Global Architect firm Grimshaw has announced it is not only designing a new airport in Istanbul but also developing the scheme for an airport expansion in Lima, Peru. Whilst designs for Lima have yet to be released (expect them mid 2015), images of the New International Airport in Istanbul showcase the architects design flair. In Peru…
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It’s been a busy day for Cathay Pacific today, with both the launch of their Hong Kong – Manchester route and the grand reveal of their latest lounge. It may look like cigars and a glass of scotch is mandatory as per Mad Men, but we are in love with an über-cool understated new lounge from…
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Etihad Airways has introduced innovative new inflight products and enhancements to its long-haul and ultra-longhaul cabins, lifting the level of its acclaimed onboard service in First, Business and Economy Class. The new upgrade program is also being introduced across the rest of the fleet with products naturally varying on flight duration. “Inspired by the world’s finest…
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Opened Yesterday, Mumbai’s new Terminal 2 GVK Lounge drew our attention to a terminal we unforgivably had overlooked when it was opened earlier this year. We take a closer look at both lounge and its stunning architectural home. The GVK Lounge This opulent and breathtaking lounge is spread across an area of some 30,000 sq.…
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According to Gatwick airport, 20% of travellers arriving into the airport travel on business, so the opening of a new arrivals lounge in the South Terminal makes perfect sense. What makes even more sense, is the new Regus Arrivals Lounge is open to all (at a fee.) The new Regus Express facilities offer convenient access for…
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So you may have guessed we’ve been travelling recently with China Airlines, and for good reason. The Airline’s NextGen program to reinject life into the quieter of the Asian airlines has been nothing short of impressive. The latest element to join this facelift, is the new lounge in Taiwan Taoyuan International Airport’s Terminal 1, situated where…
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Qantas has followed suit of many other airlines over the past few years, unveiling its first ever “retro” inspired livery on one of its brand new Boeing 737 aircraft. The eye catching design is a flying tribute to 70 years of the iconic flying kangaroo logo – a widely recognised symbol of home to millions of intrepid…
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It’s no secret that we love how Fiji Airways have turned themselves around into a successful modern airline, and even with the recent departure of CEO Steven Pilcher, the carrier continues to impress. The latest campaign from the airline “Welcome To Our Home”, better aligns the airline with its goals and also reflects naturally with the…
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Our good friends, Hawaiian Airlines celebrated 85 years of continuous passenger service today from Hawaii. And within those 85 years, have celebrated the very best in Hawaiian hospitality and design. Hawai’i’s first interisland passenger service was launched on Nov. 11, 1929 as Inter-Island Airways, with a flight from Honolulu to Hilo, which took a total of one hour and 40…
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Cathay Pacific have been working on a new brand image for the past few months, and whilst you may be forgiven for going ‘Really?’ we here at thedesignair.net think the subtle difference in the new brand positioning is both striking, powerful and evocative. We have been huge fans of the interior and ground products of the…
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