This month we feature our Top 10 Lounges 2012. Competition is getting tough, as lounges are constantly improving year on year, but our selections are based on product offering, design aesthetic, unique offerings and synergy with the respective airline’s brand. Let’s commence with Number 10… 10. Emirates First Class Lounge, Dubai (DXB) A wine…
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TAM airlines has pretty much been under the radar since their recent merger with LAN earlier this year, with many of the details still being ironed out since the combination of two of South America’s biggest carriers. That was until a couple of days ago, when LAN blasted their competitors out of the water with…
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Virgin Atlantic won Best Airline Website at the Travolution awards this week, at a ceremony hosted in London. Virgin Atlantic is boasting a 15 per cent improvement in engagement of the UK homepage, with numbers of customers checking their flights increasing by 54 per cent and people checking out what Virgin Atlantic is about jumping…
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Whilst there hasn’t been any real announcement of their product launch for the 777, here is a video on their YouTube channel of the interior of their new aircraft, joining their fleet in 2013. Whilst there is no sound, it’s easy to work your way through their 3 classes, whilst none of these products are…
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Whilst it is perhaps best for you to make up your own mind on British Airways new commercial, hitting UK screens today, this 30 second advert feels a little cheap as far as brand positioning goes. The airline over the Olympics has produced some great adverts, and has been very clever in its marketing strategy in 2012.…
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Norway’s Kristiansand might only have a population of 82,000 at last count, but a local Ice-cream businessman believes that the town needs it’s own airline. Not only that, but he’s willing to start the airline up himself. Now just to clarify, ‘Virtual’ airlines aren’t ones that you’ll find on flight-sim, but instead business and brand…
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Now I have a feeling this is going to be a “Marmite/Vegimite” of liveries. You are either going to love it, or hate it. But Fiji Airways rebranding gets a big thumbs up from TheDesignAir. When first mentioned on TheDesignAir we highlighted the fact that Fiji was going back to it’s roots with it’s new name.…
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Now, if you have travelled on Brussels Airlines in business class recently, or one of Delta’s, or even Swiss for that matter, this wouldn’t come as news to you. As this seat is very similar to those offered by these other carriers. This new seating arrangement offered by Austrian Airlines, whilst saving space, gives everyone…
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As promised, here at DesignAir we evaluated airlines around the world to compile our definitive Top 10 list of Cool Airline Brands. Let us know if you agree, whether you think we’ve missed one, or what your top 10 would be at the bottom of the page! 10. Southwest Southwest Airlines could be seen as a…
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Streuth! It’s hard not to report about the Virgin group of airlines right now, as they just keep on doing things right. We, here at TheDesignAir love this brand new commercial from Virgin Australia. Turn up your speakers, sit back and enjoy! Slick, clean, and super retro, they are really trying to hark back to the…
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Southwest Airlines has always been seen as a fun-loving airline, with many people loving their light-hearted and easy going nature. Individual safety messages and character is encouraged to create a warm environment to put their passengers at ease. However, their latest incarnation of the female outfit, couldn’t be anything further from fun if it tried.…
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There is something to be said about UK advertising. It is some of the best in the world. Thomson’s latest advert currently screened on TV is somewhat reminiscent of the BA campaigns ‘To Fly to Serve’ seen on British TV before the Olympics. This move to nostalgia is quite common now, as coming out of a recession its…
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Lucky enough to be in O’ahu right now during the arrival of Island Air‘s new turboprop sent over from the mainland. This image, as seen on their facebook profile shows the aircraft resting after a just over 8 hour flight from the mainland from its previous owner American Eagle. This commences the start of the…
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Dining: Qatar Airways has yet again, gone above and beyond to try and create a truly unique product to compete with it’s slightly larger Middle Eastern counterparts. Four International chefs have been drafted in to enhance and develop their First Class and Business Class menu offerings flying from Doha in Qatar. The award-winning Chef Ramzi Choueiri,…
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It seems the long-gone era of glamorous travel is fast diminishing, due to technological advances in the industry. Passengers are losing their connection to the airlines that they fly with, airlines are losing the communication points they used to have. ‘Tea? Coffee?” might be the only two words that a passenger could hear from their…
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There has been a bit of excitement running through the net recently of Apple’s impending iPhone launch, and with it, iOS 6, the new operating system, hosting a plethora of nifty new now-must-have-apps. The most important, and perhaps exciting to hit the airline industry is Passbook. Passbook seems to be a relatively nifty idea, sorting…
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So, for those of you who have been following my posts will probably be expecting this report. It’s safe to say I’ve been confident that a ‘Virgin America’ product would end up over in Europe, recently covering such a concept in this Report. Virgin Atlantic have launched a 3 times daily return connection between Heathrow…
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Raising the question ‘Will we ever learn?’ Hong Kong Airlines seems to have dropped it’s premium flights between Hong Kong and London Gatwick, only months after starting them. Add this to the recent news that the all-business class Singapore Airlines flights between Singapore and JFK now offer economy seating in them to bolster yields as…
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Perhaps slightly strangely named, the ‘OZ’ suite (after their airline code) has been revealed by Asiana Airlines. Asiana is one of my favourite airlines, quietly confident in their offering, very stylish and very reserved, there is something almost ‘Swiss’ about them. Whilst this suite isn’t anything really that new for those that have travelled on…
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Here’s a a little bit of fan for you from Farnborough. Rolls Royce has unveiled a perfect replica of it’s Trent 1000 engine, made entirely from 152,455 lego bricks. As stated in Flight Global‘s report, the engine was revealed as part of its innovation zone at the airshow. Much like the engine itself it was built…
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Swoon. It’s no real surprise that Virgin America kept it’s probably now rather weighty crown of Best Domestic Airline in the US this year, it’s 5th year in a row. For those of thinking ‘Fix! Fix!’ It’s hard to say it is, as this award is voted by readers of Travel and Leisure magazine, rather…
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So for those of you who don’t know about new start-up FastJet, it is the new venture run by Stelios, the original easyJet guru who helped create the phenomenon of the low cost carrier. This venture is touted as the new ‘easyJet’ of Africa and whilst it most likely will have to compete with a variety of…
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Las Vegas is the proud owner of a brand new terminal. An architectural modern cube of a terminal to be honest. This modest $2.4 billion addition gives McCarran International Airport 14 brand new gates open to both international and domestic flights. Totalling over 1.9million square feet, Terminal 3 is a state of the art building with…
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So Malaysia Airlines have been playing all sorts of crazy games with their new toy. Bringing it over to Kuala Lumpur half finished, and now fully painting their livery in their new design. Whilst this design has been publicised as their new paint scheme in a lot of their campaigns as of late, I can’t…
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British Airways who have always taken more of an ‘atmospheric’ attitude towards their advertising campaigns compared to VA, their competitor’s, product led advertising strategy as of late, has taken a new direction. No doubt, off the back of Heston Blumenthal’s TV programme that highlighted the challenges found onboard airlines for their catering offering due to…
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So Malaysia Airlines is the latest airline to get hold of their brand-spanking-new-shiny-flying-office-block of a plane, the A380. Malaysia have been keen to push their product offering forward with the launch of their new fleet of 6 mega planes. On board chef’s for first class passengers, lie flat seats for business passengers and Thales entertainment…
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The new Boeing 737 MAX Concept still being drawn up as the economical answer to the current world’s best selling aircraft has developed what can only be described as a brand-new old idea. The big story here is the main wing will now feature a ‘split’ winglet which should generate a 1.5% reduction in fuel…
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Taking a leaf from the new wave of North American carriers who have already introduced ‘Premium Economy’ to their fleet to cross the big divide from Economy and Business, a struggling Air Canada is currently in RnD to develop and introduce a ‘Premium Economy’ to their fleet. This will be a major draw to Air…
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